Gobus

iOS App Design & Landing Page

Design Vision: GOBUS is a conceptual iOS app for commuters that use public transportation in Los Angeles. Users can track buses in real-time, schedule trips, & reload TapCards directly from a smart phone.

Inspiration: I often find it difficult to navigate Los Angeles using public transportation. Since I grew up in the NY/NJ area, I became accustomed to complex transportation systems made easy with centralized maps & apps that clearly detail the options in my city. This app aims to provide that same conveniency to the population of LA that chooses not to drive.

skills

Visual Design

Mobile Design, Website Design, Branding

Web Development

HTML, CSS, Bootstrap

Tools

Sketch, GitHub

View Live Website

logo

The basic purpose of this app is to simplify travel from one location to another. I decided to keep the logo clean & scalable by placing a simplified bus icon inside of a location pin. I imagined that the logo would also be used as the app’s icon, so the image had to be a clear indicator of the purpose of the app.

wireframes & prototypes

There were many issues to address when figuring out the goals of the app. I decided that best way to solve the issues was to clearly specify all of the problems I have faced while using public transportation in LA. Afterwards, I separated the issues into as few categories as possible, in hopes of achieving as many desired goals on one screen. I found that many of the issues only existed because they were an effect of a previous problem.

Eventually, I was able to solve all of the problems by breaking down the solutions into 3 categories, track, schedule & reload. Each solution is briefly present in the prototypes.

landing page

The goal of the landing page is to encourage users to download the app. It was important for me to stress the transportation theme of the app so the background of each section of the landing page alludes to commuting in LA (ie. the map, the landscape, the bus).