Branding, Mobile Design
California Explorer is a conceptual iOS app for hikers & adventurers. Users can browse top hiking trails, plan a trip and contribute to the community by rating hiking locations, campsites and natural landscapes.
Ideally, this app is for adventurers between the ages of 18-32. It would be used before & during their excursions. In order to appeal to the outdoorsy audience, the color scheme reflects a earthy tone. Finally, the logo has sharp edges accompanied by a pointed Sans-Serif in order to maintain a modern, yet exciting mood.
(California Explorer is a part of 30 Days of UI. Click one of the images below to read the posts.)